Course Description :
Investment banking business; principles of value creations for firms and investors by mergers and acquisitions and business reorganizations; variety of investment banking activities, debt restructuring, initial public offering, and venture capital; applications of financial management and cases both in Thailand and abroad.

Course Description :
Investment banking business; principles of value creations for firms and investors by mergers and acquisitions and business reorganizations; variety of investment banking activities, debt restructuring, initial public offering, and venture capital; applications of financial management and cases both in Thailand and abroad.

Course Description :
A study of distribution channel systems for traditional and modern trade, their roles, constraints on their management, and their integration into marketing strategy. Analysis of dynamic market factors, design and distribution of channels for effective and efficient management distribution networks, and strategic deployment of multi-channel marketing decisions to gain competitive advantages. Focus is on the roles, attitudes, and behavior of channel members, dimensions of channel power, management of channel conflict, channel incentive programs, coordination of channel relationships, and management of indirect channels. Particular attention is paid to the development, control, and evaluation of a distribution channel in both consumer and business markets.

Course Description :
Digital marketing strategy course is to educate students to understand how to applying digital technologies to craft marketing strategies in responding to consumer and business markets in the digital era. The content of this course contains four parts that are issues and challenges of digital technologies in marketing competitive landscape,leveraging digital technologies to gain competitive advantage, digital marketing strategy formulation, and designing metrics to measure the success of digital marketing strategy.

Course Description :
A study of key entrepreneurial marketing theories, concepts, and strategies that can be applied to both established and new ventures operating in fast- changing, volatile business environments. The course begins with a discussion of the evolution of the interface between marketing and entrepreneurship and continues with an exploration of the underlying elements of entrepreneurial marketing. The main emphasis of this course is on how to proactively identify, evaluate, and exploit market opportunities in order to acquire and retain profitable customers. The course also puts emphasize on the concept of effectual perspective of entrepreneurship. Through a series of hands-on case studies, students will learn how to formulate entrepreneurial marketing strategies using innovative approaches to risk management, resource leveraging, and value creation.

Course Description :
A study of retail business management. Topics include roles and institutions related to retail business, understanding consumer behavior and market competition to determine effective retailing strategy, location selection, organization and human resources management,supply chain and IT for retail management, merchandise planning,purchasing system, retail branding, retail pricing, and promotion program, including store management, store design, store layout for product placement, services, and retail sales techniques. This course also discusses international retailing and electronic retailing.

Course Description :
A study of concepts and ways in doing international marketing including exporting, importing, foreign direct investment,globalization and factors affecting international marketing. The course covers how to gain consumer insights across international markets and translate them into appropriate marketing programs. By acting as an international marketing managers, students should be able to understand the linkages of the dynamic international environments, international opportunities, and international marketing strategies through assignments, case studies, and group projects.

Course Description :
The key forces for change in business, how digital technology disrupts traditional business, digital business transformation, rethinking and redesigning of digital business, the new technology, applications, data and information platforms of digital business, managing digital business IT/IS infrastructure, Cyber security awareness and technology, and understanding how to use software for planning and decision making support of digital business operations in the agile environment.

Course Description :
Study of concepts, techniques and tools to design, analyze, and improve core operational capabilities, and their application to a broad range of industries. Topics include operations strategy, productivity, product/service design, process design, quality management, inventory management, project management, supply chain management, operational performance measurement, and operations for sustainability.