Course Description :
The objectives of the course cover the fundamentals of accounting principles; the various branches of accounting; the different service business structures; the construction and content of the financial statements; the balance sheet; the income statement; the statement of cash flows; the statement of retained earnings; the analysis and interpreting the financial statements; terminology used in finance; time value of money; various methods of financial management; making basic managerial and investment decisions

Course Description :
Developing high-impact digital marketing strategies; optimizing business growth using digital marketing; customer acquisition strategies such as the metaverse; podcast, Google search engine optimization (SEO); social media marketing

Course Description :
Introduction to legal aspects of the service industry; identifying and analysis issues by applying legal principles to service business structures; understanding business law; employment law; and business organizations; recognizing; analysis; evaluating legal issues for making and articulating appropriate decisions

Course Description :
Concepts and the importance of brand for service industry; differences between marketing and branding; roles and responsibilities of a brand manager; planning process for brand design; brand positioning; brand identity; brand equity; brand management strategy; examples of successful branding in service industry

Course Description :
Physical and mental well-being; millennial wellness tourists; wellness experience design for active aging; developing wellness activities such as spa for health, and sport recovery

Course Description :
Basic concepts and theories of special event management including product launch and exhibition; catering on-premises and off-premises; event planning; stakeholders coordinating; events programming and activities; managerial issues that effect on the industry; future trends of the industry

Course Description :
Developing a design thinking mindset to enhance creativity; flexibility; empathy as a team; sharpening “soft skills” to become a more agile leader; innovative problem-solving techniques for online and on-site workshops

Course Description :
Strategic thinking development for the service industry; capacity building for holistic understanding of business organization; trends; situations and competitive landscape identification and analysis; creative thinking and design thinking for decision-making; problem-solving; customer service